A Flag That Can Defend Itself.

When 10th Group Special Forces soldier Kyle Daniels returned from his last combat deployment, he was sick to his stomach watching the American flag being burned as a means of protest. Daniels said “That flag means so much more to me now after seeing the sacrifice of my brothers and sisters in arms made to defend what it represents. So, instead of sitting back and griping and moaning about people burning flags I decided to take action and make a change.” He chose the name Firebrand based off of the word’s definition, “a person who is passionate about a particular cause, typically inciting change and taking radical action.”  So that’s what Daniels did, he decided to make a flag that could defend itself.

The mission wasn’t going to be easy. To make a flag that would look, feel and fly like a real flag but that wouldn’t burn, Daniels needed to engineer new materials and design a manufacturing process that previously didn’t exist. There were plenty of roadblocks along the way. The process to make the flag required entirely new cutting machines and the largest purchase of Kevlar fabric outside of the U.S. military. But Daniels applied the resilience he learned in the military to his business. As Daniels put it, “You have to adapt, overcome and do whatever needs to be done to accomplish the mission.”

In 2017, Daniels started developing a flag that will not burn. A first-of-its-kind, official, fire-retardant U.S. Flag made in America from the same kevlar and nomex fabric that keeps our service members and first responders safe. After years of research and hundreds of prototypes, Firebrand Flags was launched on Flag Day - June 14, 2020.

Daniels has big ambitions for the company. “I want Firebrand Flags to be the official flag company of the U.S.A.,” he said. “I want every home, business and government building in America to proudly fly one of our flags. And, if, for some reason, one of our enemies got ahold of one of our flags, it wouldn’t be much use as a propaganda tool. They would have to go to extreme lengths to destroy it, much like they do when they are face to face with an American service member. Old Glory can now defend itself.”

Freedom Fears No Fire